Because of the COVID-19 pandemic, a lot of businesses have been affected, most especially, the foodservice and restaurant industry. As we have seen, it is difficult and almost impossible to promote a business or to connect with guests, and this is what foodservice operators need for them to survive these critical times. In this article, we will discuss the most effective ways to reach your customers/guests and connect with them and how you can keep your business up-and-doing during these hard times.
Let your customers know that they can always reach you for whatever they want through email, your website, phone recording, street or door signage, or social media. Ensure that you update them with any changes in your operation hours, menu, safety precautions, and all that they need to know. Always let your customers know that you want them to be safe.
Make Use of Social Media:
During this unprecedented period, you should try to use social media in a more different way than you used to. This means that you can decide to posts several times a day, but, ensure that your images or videos are not overly edited. Just ensure that your posts are authentic, real, and fun.
Every Order Should Have Special Touches:
It may be difficult to make a personal touch when you cannot see and meet the person. But, there are some ways to deal with that and move your customers to keep coming back. Here are they:
- If you notice that the customer has made an order for the meal of a kid, put a storybook or small toy inside the package. Just put something that will make a kid happy.
- You can put one gift card in their package for them to donate to the charity or use it for their next purchase.
- Drop a “thank you” handwritten note in their box to show your appreciation.
Add Some Creativity on Your Employees:
Have the government allowed you to open your patio or dining room, but requires your employees who attend to customers to put on face masks every time? Provide your employees with masks customized with your logo. You can include words of encouragement, jokes, or even an advert of your specials. These will attract the attention of your customers and they will always remember them whenever they are thinking of where to dine.
Increase Your SEO:
Since a majority of customers often click the website that appears on the first pages of search engines, you must try and rank your website to be on the top pages to reach more customers. All you have to do is to make use of the appropriate and relevant keywords so that your page can appear when a customer searches for something related to what you offer.
With these tips, you can improve on your restaurant business and even make more revenue.