Picture yourself,... the proud owner of a flourishing beverage brand. You've painstakingly created a product that you believe in, one that's close to your heart. Yet, recently, a shift in the industry has affected revenues and your ability to compete fairly in such a monopolistic saturated space.

The emerging beverage industry trends primarily focus on improving sustainability to address growing concerns over climate change. Industry 4.0 technologies such as the Internet of Things (IoT), artificial intelligence (AI), big data, advanced analytics, and robotics are also becoming mainstream in the beverage industry.

The question arises: why do early adopters often outshine those who lag behind? In today's landscape, innovative technology serves as a cornerstone across all industries, offering fresh opportunities and novel approaches to problem-solving. Yet, the decision to embrace new technology presents a challenge.

In an ocean of craft beverages, how does one bottle make a splash? This question troubles the minds of many suppliers and brand owners in the alcohol industry, particularly those in the realm of wine and spirits. The challenge is two-fold. First, how to get more retail placements? And more importantly, how to achieve retail depletions?

The food and beverage Industry (F&B) has undergone various changes in the last ten years. These changes are due to stringent regulations, technological advancements, consumer behaviors, the Covid-19 pandemic, the Russia-Ukraine war, and disrupted supply chains.

The alcohol industry is an integral part of society and culture in the United States. According to the National Survey published by Medscape, 86.4% of people above 18 years of age drink liquor at some point in their lifetime.