Read appreciates that KEXY has identified and solved a huge gap in the industry, while expressing his frustrations about it.
Hiring sales reps nationwide is expensive, slow, and not scalable. The supplier is looking for more cost effective ways to compete with the larger suppliers like Diageo.
Some of the challenges included, not have a spirits specialist. It was hard getting anyone focused because distributors are always on incentives from the bigger brands. He tried so hard to make the margins work, but he couldn't. This is a constant struggle for liquor brand owners.
Suppliers are constantly frustrated working with distributors. Various pain points include the ordering and pricing structure, as well as the lack of human capital (resources to properly service accounts).
Peter has used different distributors in the United States, as well as other countries, and none of his experiences were without challenges and heartache.
Ken states that he sees a lot of potential with KEXY. Sarah mentions that as a supplier, you can get a sale done and then lose the sale with the distributor. Things get lost in translation and it is impossible to follow up on every single account unless you have a database like KEXY, which would be so very helpful.
At the moment, there is no way in which samples can be tracked and how they are being used by reps. KEXY can help suppliers by running campaigns with distributors.
Due to the consolidation within the market, distributors do not have the bandwidth to support or grow small brands.
Dylan and Mike express how much they love KEXY. With the outdated alcohol system, it's technologies like KEXY that will change the industry for the better.
Having to give up 28% - 32% margins to the distributors, plus the additional unknown costs adds weighted pressure on their internal sales strategies. Peter got so sick of having to approve $4 cups of coffee for a rep to stand in front of a liquor store to sell a bottle.
Read expresses frustration with his distributors and how KEXY picks up that slack.
KEXY fits well with what they are doing by connecting directly to decision makers. Distributors do not understand their brand and can't pitch it the way they can.
With Scott's domain expertise having introduced a vodka brand to the market is so crucial. KEXY understands what the challenges are on a day-to-day basis for liquor brand owners, and they definitely want to take advantage of the large database that we have.
Scott demos KEXY's A.I. marketing tool. The supplier is happy about saving a boatload of time and discusses how KEXY solves the law of averages problem.
Brand owner congratulates Scott for creating KEXY and says it's an exciting and cool product.
Scott is presenting the KEXY product features; Read gets excited and loves the idea of what KEXY can do for him.
Sarah and Ken are looking to set their budget for next year and they are wanting to see how KEXY can fit with the growth they are anticipating.
Offers to provide introductions to some potential investors they know on the East Coast.
Scott is providing a demonstration on some of the A.I. marketing capabilities within the KEXY platform and Read is attentively absorbing the information. At the end of the clip, Read says, he likes what we've built.
Supplier will be having his own distributors by the end of Q1 2024, so he wants to know more about KEXY and particularly how it would help all the brands he manages.
Sarah thinks KEXY is a cool idea and it has certainly evolved over the past several months. She highlights the feature that she likes the most and mentions that they love to be at the forefront of technology, in particular, A.I.
Brand owner can't wait to start the onboarding process. Appreciates using technology for marketing objectives where they can gain an edge.
New Wellington Brands loves knowing that they will eventually have the capability of seeing real-time inventory levels of their competitors in specific areas.
Read loves what KEXY can do for the industry and he offers an introduction to a potential FinTech investor.
This clip demonstrates how KEXY doesn't only help suppliers, but also distributors and brokerage firms that have a plethora of brands under their portfolio.
Brand owners think that KEXY is a cool product, wishes KEXY the best of luck and they can't wait to start working with KEXY
For the brand owners, they are looking to multiply themselves as much as possible because they are a small crew. They want to get more exposure and work done. Sarah, thinks KEXY is great program and it would really work well for them. Ken definitely sees the benefits of the KEXY platform.
Brand owner has someone on his Board of Advisors that is an early stage investor and he wants to introduce him to KEXY.
Supplier got our email blast and was interested in KEXY because of the current inefficiencies it solves within the industry. Thinks KEXY can add a lot of value to his company.
KEXY is not a catalog of a bunch of different products. KEXY is heavily invested in A.I., human behavior (engagement), and hyper-personalization.
Phase 2 of our product roadmap will allow us to notify sales reps where their competitors' inventory levels are. LilyPad (a competitor) can show depletion reports but they don't have real-time information.
SevenFifty (acquired by Provi) is an online catalog of products. Scott explains to the brand owner how KEXY is more proactive by focusing on A.I., engagement, as well as data and analytics. The gentleman nods his head, says "Great answer and I 100% agree".
Scott explains the product roadmap to the supplier who mentions that KEXY is an infinitely better platform than another competitor in the market.
Read is thrilled about the KEXY early adopter rate and expresses having no problem paying and signing up ASAP.
Brand owner wants to sign up right away with KEXY.
Scott goes over the pricing options with a supplier brokerage firm, who emphatically says, "Sign us up!".
Brand owners says they are 'IN' for KEXY.
Supplier indicates they want to work with KEXY and discussions are had about the best time to fill out the paperwork and do the onboarding.
Tom likes the beta pricing and will most likely get the lifetime offer.
For the lifetime price, he can't imagine why they wouldn't sign up. He is interested; he loves KEXY and thinks it makes a lot of sense for their company.
Read can’t wait to get started with KEXY and is committed to assisting KEXY in securing additional funding.
Brand owner inquires and gets clarity on the workings of the credits. They are eager to grow with KEXY and provide valuable feedback that hopefully helps the platform evolve.