The alcohol industry is an integral part of society and culture in the United States. According to the National Survey published by Medscape, 86.4% of people above 18 years of age drink liquor at some point in their lifetime.

The beverage industry plays a crucial role in streamlining the U.S. economy. According to Blue Cart, the beverage industry, including alcoholic and non-alcoholic beverages, is worth $146 billion.

Small food and beverage businesses contribute to the local economy and social well being. Launching a small restaurant or café with new menus/products/services can increase revenues and maintain financial stability.

The tragic death of George Floyd erupted in mass protests worldwide. As people of color faced the latest wave of brutality and violence at the height of the Covid-19 pandemic, the most vulnerable African Americans were put at even greater risks.

Distributors and suppliers are likely to target 2022 as a year of solid growth for sales after a stop-start recovery in 2021. Emerging facts and data about the new year are promising.

Distributors and suppliers need to prepare for the post-crisis future by adapting to the changes sparked by the pandemic. Such planning includes identifying your business’s new strengths and weaknesses.

Effective relationship management is the key to selling to the owners of restaurants and bars. It may sound simple, but most aspiring vendors are ill-equipped and uninformed to accomplish this.